Monday 7 February 2011

Rio at the Superbowl

The above trailer, of Blue Sky Studios' upcoming animated film, Rio, aired at yesterday's Superbowl. Whilst the Superbowl isn't particularly important to anyone outside of the States, having a commercial spot in the Superbowl is a big deal in America and this is certainly great for the publicity of Rio - but from the studio behind the box office smash series, Ice Age, they don't necessarily need it.

The trailer looks great, showcasing more of the musical elements we saw in the first 2 minutes last week. It shows more of the musical sides, as compared to the comedy shown in the first couple of trailers.

Thoughts about the new trailer, comment or use the reaction feature.

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