Sunday 3 April 2011


On the flip side of success stories when it comes to animated films (most recently Rango) there are always some films that, for want of a better word, and in one way or another, tank. This year's examples of those films, so far, are Hop and Mars Needs Moms.

Hop, the second film from upstart animation company, Illumination Entertainment (the company who was, last year, responsible for the widely successful, Despicable Me) is a CGI/Live Action mash-up (a la Garfield and Yogi Bear) and seems to have fallen into the same pot hole that most of these films do; namely, bad reviews. Hop, which stars Russell Brand as the Easter Bunny who instead wants to follow his dream as a drummer, currently holds a very low rating of 24% on review aggregator site, Rotten Tomatoes.

We'll have to wait and see how Hop does at the Box Office, but one film that we can judge as a Box Office bomb right now, is Disney's Mars Needs Moms.

The last film from Imagemovers Digital (now closed), the company behind Polar Express and A Christmas Carol, using motion capture technology, has tanked in every sense of the word. The mo-cap method of animation is generally a very unpopular one, as it seems to cross the uncanny valley, and this is one of many reasons why the film is failing. Currently holding a Rotten Tomato score of 40% (not particularly awful), the film has grossed a meagre $30 million + and is currently on track to lose well over $100 million. It is very rare for a Disney branded film to do so badly.

We'll have to keep our eyes peeled for these films, but I wouldn't hold your breath for Hop or Mars Needs Moms.

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