The PEZ Candy Will (Also) Become an Animated Film

Well folks, it's official: Hollywood has run out of ideas. It was fun while it lasted, I guess. Deadline reports that an animated movie based on the PEZ candy is coming our way. More below.

Envision Media Arts has struck a deal with PEZ Candy Inc. to develop an animated film featuring the world-famous candy and it's mechanical dispenser. The film is being written by Cameron Fay.
Says Lee Neeson, founder of Envision Media arts:

PEZ Candy is beloved by children and adults alike. With Cameron Fay we’ve created a world unique to Pez and a story that will touch the hearts of many.

We wish good luck to EMA in this enterprise, which sounds more like a recipe for disaster than anything else. This isn't the first time something PEZ related will be animated, as a PEZ Cat was featured in the Pixar short Toy story of Terror (but only as a secondary character).

No director has been attached to the project yet.