A Creativity, Inc. Review
I'm not usually one for management books. To be honest, I don't recall reading one in the past. I don't think I ever thought to myself 'Yowzah! This management book looks so exciting I can barely restrain myself from exploding with joy!' - by the way, if you have said these exact words to yourself at any point in your life, you're an interesting subject matter.
And yet something in Disney and Pixar president Ed Catmull's book, Creativity, Inc., (co-written with journalist Amy Wallace) felt weirdly attractive: the promise of learning more about the two studios, as an animation fan, seemed exciting; Mr. Catmull should have great insight on these companies and on the films they produced in the recent years. And, unsurprisingly, when you read Creativity, Inc. you find out quite a lot of things about just that. What takes you by surprise, though, is how much you relate to the management segments.
I'm not usually one for management books. To be honest, I don't recall reading one in the past. I don't think I ever thought to myself 'Yowzah! This management book looks so exciting I can barely restrain myself from exploding with joy!' - by the way, if you have said these exact words to yourself at any point in your life, you're an interesting subject matter.
And yet something in Disney and Pixar president Ed Catmull's book, Creativity, Inc., (co-written with journalist Amy Wallace) felt weirdly attractive: the promise of learning more about the two studios, as an animation fan, seemed exciting; Mr. Catmull should have great insight on these companies and on the films they produced in the recent years. And, unsurprisingly, when you read Creativity, Inc. you find out quite a lot of things about just that. What takes you by surprise, though, is how much you relate to the management segments.





