Wednesday 23 May 2012

Madagascar 3 Interactive Promo and First Reviews

You can say what you like about DreamWorks, but they sure as hell know how to promote a movie. The above video will start for you an extended interactive look at DreamWorks' latest feature film, Madagascar 3.

The third film in the Madagascar franchise, subtitled Europe's Most Wanted, has been advertised pretty heavily as of late, and the above video comes via DreamWorks' official Facebook page. The video shows Skipper and his crack team of penguins inviting you to join in on the interactive experience, titled 'Furry vs. The Fuzz'. Once you've clicked on the link, you'll be taken to an interactive clip from Madagascar 3, which allows you to click and make choices to direct the popular animal group through the early stages of the film.

It's a brilliant idea for an advertising strategy which is very fun to play through and got me much more excited about the film than I was recently. However, be wary, it does contain a lot of footage that can easily be considered spoiler worthy.

It also features the newly released, and guiltily hilarious, 'Afro Circus' clip. The first reviews are also surfacing from the film's 18th May Cannes Film Festival premiere, and they seem rather promising, with (from an admittedly small number of reviews) a Rotten Tomatoes score of 80%. Consensus seems somewhat devided though, with Variety's Justin Chang saying "This is the rare animated property that has consistently improved on its ho-hum origins,", whereas THR's Todd McCarthy takes a markedly different stance, saying that "it’s dominated by the characters shouting over one another, repetitively reacting with alarm to anything that happens and overcompensating for largely unfunny material by overacting by about 300 percent.". Wait until more reviews surface I guess.

Madagascar 3: Europe's Most Wanted is released in the US on 8th June, and here in the UK on 19th October.

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