Tuesday 8 May 2012

New Brave Featurette - Kilt

What we've seen from Brave in the past has been, with a few exceptions, very tense, very ominous, very eerie and very badass. However, what we're treated to today is a much more light-hearted, jovial advert for the film - a featurette satirising fashion adverts, selling Kilts. The advert may seem a little adult or low-brow for Pixar, but, in my opinion, this is a very needed move. As fantastic and exciting as Brave looks, up until very recently it's showed very little of its funny side - of the side that'll attract the majority of its audience: kids. Animation may be an art-form that perpetual children like myself enjoy, but the fact of the matter is, their key demographic is actual children, so comedy is an essential.

As it's Pixar, the film will undoubtedly be a deft blend of comedy, pathos and emotion, but it's a smart idea - marketing wise - to try and get that across in its advertisements.

The featurette (above) parodies the oftentimes ridiculous fashion adverts we're regularly subjected to; advertising the traditional kilts that populate Brave. It, as well as being very funny, features a decent amount of previously unseen footage - including a shot of Merida's father, King Fergus, fighting the demon bear, Mor'du.

Brave hits US theatres on 22nd June, and arrives here in the UK a couple of months later on 13th August (up slightly from its previous due date of the 17th).

Via iTunes Movie Trailers.

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