Tuesday 1 January 2013

First TV Spot for Monsters University Takes the Viral Approach

Pixar aired the first TV spot for their fourteenth feature film, Monsters University, today, during the Rose Bowl, and it's now worked its way onto YouTube. Continuing the viral advertising that started with the launch of a real /edu website back in October, Pixar are after advertising the actual university here, rather than the film - and it works, it's hilarious. Not to mention, we see lots and lots of beautiful backgrounds and settings; Monsters U looks to be a beautiful movie!

A prequel to 2001's original Monsters, Inc., Monsters University is directed by Dan Scanlon and produced by Kori Rae. It stars the voices of Billy Crystal, John Goodman, Steve Buscemi, Frank Oz and many more returning from the original film, new characters will also be voiced by Dave Foley (who previously voiced Flik in A Bug's Life), Julia Sweeney, Joel Murray and Pixar's Peter Sohn - Kelsey Grammer (who previously voiced the Prospector in Toy Story 2) is replacing the late James Coburn as Mr. Waternoose also.

Now we're in 2013, it's only a matter of months to go, and Monsters University is released on 21st June in the States and 12th July in the UK.

After Monsters U, we've got a string of other exciting films, check out newly released artwork from three of them here.

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