Editorial: In Animation, Anonymity is the Brand that Sells

"From the creators of:" Disney and Pixar are big selling points, but the directors rarely get a mention
in animated film marketing. As opposed to what we see in live-action.

When you hear about an animated film, you don't hear who's directing it but rather the name of the studio that's doing it. Disney, Pixar, DreamWorks, Blue Sky, among others, are studios that sell their films through the power of their respective brands but who rarely name the human talent behind the projects. For the record, I don't condemn that practice as people have come to expect a certain level of excellence when they hear a new film is coming from Pixar or Disney, but I think that this  kind of anonymity has contributed to the general disregard that animated films are an "easy" thing to do; leading to not taking the people behind them seriously.

Frozen Overtakes Toy Story 3 to Become Highest-Grossing Animated Film Ever!

At the start of the month, Disney's Frozen became the second animated film ever to pass the billion dollar barrier. And now, as we posited then, it has surpassed Pixar's Toy Story 3's gross of $1.063 billion to become the highest-grossing animated film of all time! Not only that, but, at $1.072 billion, it's also now the tenth highest-grossing film ever.

Pete Docter Was Given Newt Before It Was Cancelled, Says Ed Catmull

Ed Catmull's got a book coming out. Creativity, Inc. tells the story of the studio's rise "from a small, money-losing hardware company to a movie studio with 1,200 employees and a streak of fourteen #1 movies in a row that has garnered 30 Academy Awards and earned more than $7 billion worldwide." And, to help promote that book, the Pixar president has been chatting to Fast Company, spilling a lot of really exciting and interesting titbits from inside the studio's walls. Like, for instance, what actually happened to newt. Read on to find out.

Breaking: Pixar Announce The Incredibles 2! And Cars 3...

You've been asking for it since 2004; every time somebody makes an "unmade sequels that need to happen" list, it's there; and now, it's actually bloody happening: Pixar have officially announced that they're making The Incredibles 2! Also on the way - although far less surprising and largely less welcome - is a third Cars film. And no, it's not April 1st.

Good Grief, It's a CG Charlie Brown - Teaser Trailer for Blue Sky's Peanuts Film

Blue Sky Studios have finally released the teaser trailer for their upcoming CG adaptation of Charles Schulz's beloved Peanuts comics. And it's actually not half bad.