Sunday 24 June 2012

UPDATED -- Brave Opens Strong

Pixar have always been a critical and commercial juggernaut, and Brave looks set to keep that tradition alive with a very strong opening day. Pixar's latest opened at the #1 spot, making it the thirteenth consecutive #1 opening for a Pixar film. Early estimates place the film's takings at roughly $24.5 million (according to Box Office Mojo) completely obliterating its competition (including DreamWorks' Madagascar 3, down to #3 with $6.1 million this week) and making Brave Pixar's third biggest opening day yet; behind only Toy Story 3 and Cars 2. So it's Pixar's biggest ever opening for a non-sequel!

A tremendous start and good word of mouth means it's entirely likely that  Pixar's first fairy-tale will take in over $70 million over the weekend. Where it goes from there is just conjecture at this point, with generally strong reviews and a sure to be powerful overseas Box Office performance, it could end up with a very high worldwide gross like Up or Finding Nemo, or may fall slightly short of estimates, like WALL-E.

We'll have to wait and see, but it looks promising.


The estimates for Brave's weekend gross are in, and it's even better than expected! Above you can see I predicted about $70 million for its opening weekend, analysts predicted around $60 million (domestically), the reality is even grander than both, as Brave took $80 million worldwide, according to Box Office Mojo. Taking $66.7 million in the US and $13.5 million in international markets (especially impressive given it still hasn't opened in a lot of countries yet), Brave has had an incredibly strong start, more than Cars 2's $66 million.

Look for Brave to be another hit for Pixar!

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